case study
Turning renewal and churn data into retention for Tunecore
Periodic Tableau reporting on renewals, churn, and payment failures - built to drive subscription decisions across global markets.
High-volume global data, but no clear view of renewal rates, payment failures, or why customers were churning.
About
- Client: Tunecore
- Industry: Music Distribution (SaaS)
- Location: USA
- Year: 2026*
Scope of work
- Data analytics & BI reporting
- Renewal & churn dashboards
- Predictive analytics foundations
Tech stack
- Tableau
- SQL
Periodic reporting to steer a subscription business.
Tunecore, a US-based music distribution company helping artists reach 150+ streaming platforms, runs on a subscription model and processes thousands of songs daily across global markets. They approached Sedin for periodic Tableau reports on lead generation, renewal rates, and customer churn to support decision-making - with the data volume and segmentation that scale demands.
- Track subscription renewal rates across regions, tenure, and release types
- Surface the reasons behind payment failures and customer churn
- Lay the foundation for predictive analytics and early intervention
Common questions
Two monthly suites, renewal-rate reporting (by region, country, website, tenure, and release type) and churn analysis (active vs. churned, growth rate, churn trends over a year), with pending accounts segmented by failure reason.
By identifying the factors driving renewals and flagging at-risk customers early, the team can intervene before accounts lapse and resolve payment issues proactively.
Threshold-based alerts notify stakeholders the moment renewal rates drop below critical levels, turning monthly reporting into an early-warning system.
Once the renewal and churn patterns were visible, Tunecore could act on them, spotting at-risk customers early and resolving payment issues before they became cancellations. Insight turned into intervention.
Make the subscription data legible, then actionable.
STEP
01
Consolidate the data
Bring high-volume data from global operations into a consistent base for reporting in Tableau.
02
Renewal-rate reporting
Monthly renewal rates by region, country, website, tenure, and release type - albums, singles, ringtones.
03
Payment-failure segmentation
Pending accounts split by reason - credit-card failures, PayPal failures, and other payment issues.
04
Churn analysis
Active vs. churned comparisons, growth rate of new customers, and churn-rate trends across the year.
05
Threshold alerts
Automated alerts to stakeholders when renewal rates fall below critical levels.
Sedin’s QA team excelled in managing requirements and scope changes. They were flexible, professional, and seamlessly integrated with our team culturally.
Jose Tamayo
QA Director, Tunecore
Clearer signals, earlier action, stronger retention.
2
Monthly report suites
Renewal-rate and churn-analysis reporting, each segmented many ways.
150+
Streaming platforms in scope
Renewal and churn tracked across the global markets Tunecore distributes to.
5
Renewal dimensions
Sliced by region, country, website, customer tenure, and release type.
The bottom line
Customer retention up 20%, payment failures caught earlier, and financial forecasting on firmer footing, with the renewal drivers finally visible.
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