case study

How Sedin Connected Redsea’s Digital and Physical Retail Experience

A headless commerce transformation that brought online and in-store journeys together with faster performance, richer product discovery, and localized shopping experiences.

Redsea
Overview01

Sedin transformed Redsea’s digital storefront into a more flexible omnichannel platform, connecting its 12 physical stores with a faster, richer online shopping experience.

About

  • Client: Redsea
  • Industry: Retail / Digital Commerce

Scope of work

  • Full migration from Magento 2.3 Enterprise Cloud to a headless architecture
  • Next.js storefront with Contentful CMS integration
  • WebAR-enabled 3D product shopping
  • Bidirectional English/Arabic (RTL) interface
  • Algolia-powered search and product discovery
  • Product bundling, recommendations, and comparison tools

Tech stack

  • Next.js
  • Shopify Plus
  • Contentful (Headless CMS)
  • Algolia Search
  • WebAR
The Problem02

Rebuilding Retail: 12 Stores, One Seamless Digital Experience

Redsea’s Magento 2.3 Enterprise Cloud backend had become too rigid for its growing retail needs. With 12 physical stores and a growing online audience, Redsea needed a more flexible, unified digital and physical shopping experience.

  • A rigid Magento backend limited frontend customization and slowed new marketing initiatives.
  • Customers expected faster search, richer product information, 3D product viewing, and AR experiences.
  • Connecting digital and physical retail required a more flexible omnichannel foundation.
  • English and Arabic shopping experiences required seamless bidirectional RTL support.
Our Solution03

A Flexible Commerce Foundation for Connected Retail

Sedin rebuilt Redsea’s digital storefront with a headless Next.js architecture, creating a more flexible foundation for omnichannel retail, mobile-first shopping, and richer product discovery.

  • Sedin decoupled the frontend from the Magento backend, using Next.js and a reusable design system to support faster, more flexible digital experiences.

  • Sedin built an omnichannel foundation that brought Redsea’s online storefront closer to its 12 physical stores and supported a more unified shopping journey.

  • Sedin added Algolia search, product comparison, recommendations, WebAR, and bilingual RTL support to make product discovery faster and more immersive.

The Process04

The Process

STEP

01

Mapped the retail experience

Defined the navigation, product discovery, promotions, and mobile interactions around customer needs across digital and physical retail.

02

Built the headless storefront

Rebuilt the frontend with Next.js and a modular design system for greater flexibility and faster iteration.

03

Connected omnichannel retail

Connected the digital storefront with Redsea’s 12 physical stores to create a more unified retail journey.

04

Enhanced product discovery

Integrated Algolia search, product comparison, recommendations, and smarter navigation to help customers find products faster.

05

Added richer shopping experiences

Introduced 3D product viewing, WebAR, product bundles, and promotional experiences to make digital shopping more engaging.

06

Localized for English and Arabic

Built bidirectional RTL support to deliver a seamless shopping experience across both languages.

Testimonial05
Excellent work guys. It was a crazy project that most agencies I know would run away from, and a lot of them did. Going headless is always risky if you don't have the know-how and the right partner. Glad to say it all worked out with lots of proud faces.
Faisal Mumtaz

Faisal Mumtaz

General Manager, Redsea

Results06

Results

12

Physical Stores

Connected Redsea’s digital storefront with its 12-store retail presence to support a more unified omnichannel journey.

+

WebAR + 3D

Enabled hyper-realistic 3D product experiences with WebAR, including environment-aware lighting and shadows for more immersive mobile shopping.

+

Algolia-Powered Discovery

Built an omnipresent search experience across products, content, shopping guides, search history, and breadcrumbs.

+

Smarter Product Buying

Added product comparison, bundles, extended warranties, and recommendations closer to the point of purchase.

+

8px Design Grid

Created reusable Hub, Bundle, and Spotlight Cards on an 8px grid for a consistent, adaptable storefront across devices.

+

English + Arabic RTL

Built bidirectional RTL support into the storefront to deliver a flexible shopping experience across both languages.

Bottom Line

Sedin helped Redsea move beyond the limits of its legacy storefront to create a more flexible, connected retail experience across 12 physical stores and digital channels. The transformation gave Redsea a stronger foundation for richer product discovery, more engaging shopping experiences, and faster digital evolution.

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