case study
Bringing BSA’s Salesforce Operations Together
A Salesforce transformation that brought Field Service, Sales and Service Cloud, and DevOps into a coordinated delivery model, with support aligned to BSA’s Australian working hours.
An Australia-based provider of facility management and technical services operating across commercial, industrial, and infrastructure sectors.
About
- Client: BSA
- Industry: Facility Management
- Location: Australia
Scope of work
- Ground-up Field Service Lightning implementation
- Sales Cloud and Service Cloud optimization
- Lightning Web Components and Aura development
- DevOps and CI/CD infrastructure
- Data migration and production deployment support
Tech stack
- Salesforce Sales Cloud
- Service Cloud
- Field Service Lightning
- Aura Framework
- GitHub
- CI/CD
- DevOps
Three Salesforce Workstreams, One Offshore Team, Zero Delays
BSA needed to move on multiple fronts at the same time, without any one workstream slowing the others down and without losing day-to-day alignment with a team on the other side of the world.
- Field operations lacked a Salesforce foundation built for their needs.
- Existing Sales and Service Cloud workflows needed greater optimization.
- Development and deployment lacked a structured DevOps process.
- Multiple workstreams required close coordination across teams and timezones.
One Coordinated Approach Across Multiple Salesforce Workstreams
Sedin brought implementation, optimization, development, and DevOps together under one delivery approach, keeping BSA’s Salesforce initiatives moving in parallel and aligned with its operational needs.
Implemented Field Service Lightning from the ground up and connected it with Service Cloud to support BSA’s field workflows.
Developed custom functionality across Sales and Service Cloud using Lightning Web Components and Aura.
Established a GitHub-based CI/CD setup with structured deployment practices to bring greater control and consistency to releases.
The Process
STEP
01
Built the field service foundation
Implemented and configured Field Service Lightning around BSA’s field operations and connected it with Service Cloud.
02
Extended core Salesforce capabilities
Developed custom functionality across Sales and Service Cloud using Lightning Web Components and Aura.
03
Established the DevOps framework
Set up CI/CD infrastructure using GitHub, ANT, and Bitbucket to bring structure to development and releases.
04
Managed migration and deployment
Planned and executed data migration while supporting production deployment and coordinating closely with BSA’s teams.
05
Aligned delivery with the business
Provided offshore delivery aligned with Australian working hours for consistent coordination throughout the engagement.
We've successfully partnered with Sedin since December 2021. Their Salesforce team is very professional with excellent technical skills and a focus on the outcome.
Ruchir Desai
Head Of Program and Delivery, IT, BSA Limited
Stronger Salesforce Operations, Built to Move Forward
+
Launched Field Service Lightning
Implemented Field Service Lightning from the ground up and connected it with Service Cloud to support BSA’s field operations.
+
Extended Sales and Service Cloud
Added custom functionality with Lightning Web Components and Aura to better support BSA’s existing Salesforce environments.
+
Established a more reliable delivery foundation
Introduced CI/CD, structured deployment practices, and migration support to bring greater consistency to ongoing Salesforce development.
The Bottom Line
Sedin helped BSA move multiple Salesforce priorities forward without treating them as separate initiatives. From implementing Field Service Lightning to extending Sales and Service Cloud and establishing a stronger DevOps foundation, the engagement gave BSA a more connected Salesforce environment and a structured path for continued development.
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