In this fast-paced environment, optimizing the timeline between music mastering and distribution has become paramount. For instance, Spotify alone receives over 14.6 million song uploads annually, highlighting the volume and pace of content creation. Independent music distribution platforms like TuneCore play a vital role in this ecosystem by assisting hundreds of thousands of artists in distributing their digital assets to various online platforms, marketplaces, stores, and streaming services.
The complexity arises from the lack of standardization in digital ingestion systems across retailers, necessitating precise delivery specifications and transcoding processes, particularly when consolidating catalogs and systems, such as in the case of Believe and TuneCore.
Transferring a backlog of 8 million songs from Tunecore to Believe's backend posed a significant challenge.
One of the anticipated challenges in accelerating the transcoding process was dealing with metadata variations between different digital retailers.
The diverse ingestion systems employed by retailers, marketplaces, and services presented another hurdle.
We have built one of the world's biggest distribution systems for TuneCore, a New York-based independent music distribution and publishing service with over 250,000 artists on its roster, generating over $1.5 Billion in revenue and more than 200 billion streams and downloads. In collaboration with Believe, we created a formidable digital supply chain that covers Apple Music, Spotify, Tidal, Amazon Music, Youtube Music, Pandora, Tiktok, and over 150 other digital partners.
