How Sedin Helped 3x Marketing ROI and Quadrupled Campaign Effectiveness at Leading Healthcare Provider.
The Beginning
A leading healthcare provider operating across a wide network of hospitals, clinics, and specialty care centers was experiencing communication challenges. They lacked a unified and efficient system, resulting in fragmented channels and inconsistent messaging to patients, families, and healthcare partners. Each campaign required labor-intensive manual setup & management and continuous coordination with external partners.
The Discovery
Sedin identified the need to improve the client's marketing operations to deliver timely, relevant, and consistent messaging across all touchpoints. The assessment showed manual processes were overwhelming the marketing team, causing delays and inefficiencies. Without proper data integration, the team couldn't use patient insights for personalization or measure campaign performance.
The Hurdles & The Leaps
Fragmented Communication Channels
Hurdle
Inconsistent messaging across platforms created a disjointed experience that diminished brand trust and engagement.
Manual Campaign Management
Hurdle
Resource-intensive manual processes overburdened the marketing team, causing operational delays and inefficiencies.
Limited Data Integration
Hurdle
Inability to use critical patient insights prevented personalized outreach and effective campaign performance measurement.
The Transformation
Sedin implemented Salesforce Marketing Cloud to improve the client's marketing operations, enhancing real-time communication, streamlining workflows, and automating essential engagement processes.
Technologies
