How we evolved Redsea’s retail experience through cutting-edge e-commerce technology, delivering a seamless omnichannel journey across digital and physical stores.

The Beginning

In a world of fast-paced retail innovation, Redsea needed a revamped e-commerce platform that could integrate its 12 physical stores with a modern online presence. Their existing Magento 2.3 Enterprise Cloud system was slowing their growth, requiring an upgrade to a more agile, scalable solution. The challenge was to create a seamless, intuitive shopping experience with features such as 3D product viewing, Augmented Reality (AR), and dual-language support (English & Arabic).

The Discovery

Redsea’s transition required a headless Next.js architecture for faster, modular front-end designs, an advanced mobile-first design for optimized smartphone user experience, and a streamlined integration of physical and online stores to create a unified omnichannel shopping experience.

The Hurdles & The Leaps

Customization Complexity

Hurdle

Customizing front-end designs to allow flexible promotion and product displays.

Language and Cultural Adaptation

Hurdle

Implementing a bidirectional RTL (Right-to-Left) interface to support both English and Arabic.

Smart Product Discovery

Hurdle

Delivering fast, intuitive product searches across 12 stores and online.

The Transformation

Our solution for Redsea was a complete e-commerce platform transformation focused on scalability, flexibility, and customer engagement:

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