A global digital media and events company founded in 2011, it focused on driving HR transformation by empowering leaders worldwide with news, analysis, and market trends. However, it struggled with operational inefficiencies due to poor data integration, which affected support ticket resolution. Additionally, inadequate reports and dashboards and unstructured data accumulation hampered its business efficiency and ability to serve its community of HR professionals.
Sedin identified the need to build a customized Salesforce solution to address the client's data integration problems while enhancing reporting capabilities. The project aimed to create an easy-to-navigate system to improve business intelligence, increase user adoption, and enhance customer relationship management.
Data integration issues were creating customer data silos and hindering support ticket resolution.
The client lacked visibility into sales processes, pipeline, and lead conversions for data-driven decisions.
Accumulation of unstructured data hindered business efficiency, decision-making, and system adoption.
Sedin created a practical roadmap to maximize the client's Salesforce investment through strategic cloud implementation, customization, and enablement services that addressed core business challenges.
