How Sedin Helped 30% Improvement in Sales Efficiency with Salesforce Integration at a Leading Digital Media Company
The Beginning
A global digital media and events company founded in 2011, it focused on driving HR transformation by empowering leaders worldwide with news, analysis, and market trends. However, it struggled with operational inefficiencies due to poor data integration, which affected support ticket resolution. Additionally, inadequate reports and dashboards and unstructured data accumulation hampered its business efficiency and ability to serve its community of HR professionals.
The Discovery
Sedin identified the need to build a customized Salesforce solution to address the client's data integration problems while enhancing reporting capabilities. The project aimed to create an easy-to-navigate system to improve business intelligence, increase user adoption, and enhance customer relationship management.
The Hurdles & The Leaps
Compromised Data Integration
Hurdle
Data integration issues were creating customer data silos and hindering support ticket resolution.
Missing Dashboards
Hurdle
The client lacked visibility into sales processes, pipeline, and lead conversions for data-driven decisions.
Unstructured Data
Hurdle
Accumulation of unstructured data hindered business efficiency, decision-making, and system adoption.
The Transformation
Sedin created a practical roadmap to maximize the client's Salesforce investment through strategic cloud implementation, customization, and enablement services that addressed core business challenges.
Technologies
