Key Challenges:
Infrastructure Limitations
Server Capacity: Making sure your servers can handle increased traffic without crashing. You can try horizontal scaling (adding more servers) or vertical scaling (upgrading existing ones).
Database Performance: Keeping your databases running smoothly even when dealing with tons of transactions and data. Think indexing, partitioning, and high-performance database engines.
Performance Bottlenecks
Application Efficiency: Cleaning up messy code and fixing inefficiencies that can slow things down.
Latency Issues: Nobody likes lag. Reducing latency with network tweaks or content delivery networks (CDNs) is key.