We embraced digital transformation powered by Salesforce Marketing Cloud Account Engagement (Pardot) by transitioning from chaotic, manual processes to the streamlined data-driven powerhouse.
The Beginning
Marketing is not easy, especially when a company like hologram manufacturing is involved. They face many such challenges like their inability to track customer interactions across multiple platforms, which led to ineffective campaigns and lack of insights for sales teams. The manual lead capture and nurturing processes also resulted in lost opportunities and inefficiencies.
The Discovery
Catering to the problem, we understand that even the industry leaders with cutting-edge products can face significant challenges in marketing operations. All these problems can occur and reduce the brand impact due to outdated systems and fragmented data. Our experts learnt that the client was dealing with inefficient data management, lack of automation, and improper tracking.
The Hurdles & Leap
Fragmented Marketing System
Hurdle
The client’s marketing team was struggling with broken process and irrelevant data making it difficult to track a unified customer journey.
Measure Campaign Effectiveness
Hurdle
The client struggled to measure the effectiveness of any marketing campaigns leading to unjustified marketing spent.
Manual Lead Capturing
Hurdle
The manual and inefficient lead capturing process led to missed opportunities and overwhelmed marketing teams.
The Transformation
The client company transformed by implementing Salesforce Marketing Cloud Account Engagement (Pardot) as it shifts from manual, time-consuming marketing operations to an automated, data-driven ecosystem. Overall, Pardot helped the company through its multi-faceted approach and gained real-time customer insights, automated lead management, and marketing-sales alignment.
Technologies
